Sophia Zich

CREATIVEPortfolio

Marketing student focused on brand strategy, digital marketing and content creation , with experience turning ideas into campaigns, videos, menus and customer experiences.

EXPLORE MY WORK RÉSUMÉ

Sophia Zich performing with the MeloDeacs

About Me

Creativity has always been how I connect with people.

I'm a junior at Wake Forest University studying Business & Enterprise Management with a concentration in Marketing. I've always been drawn to work that combines creativity with understanding people. Marketing gives me the chance to come up with ideas, figure out what will actually connect with an audience, and then bring those ideas to life.

Outside of marketing, music is a huge part of my life. I sing with the MeloDeacs, an a cappella group at Wake Forest, and have written around 65 original songs. Songwriting has taught me a lot about voice, storytelling, and knowing your audience, skills that continue to shape the way I approach my marketing work.

I'm happiest when I'm working with people, asking questions, and building something from an idea. Whether I'm developing a strategy or editing a reel, I care about making the final result feel thoughtful, engaging and true to the brand.

Brand StrategyContent CreationSocial MediaConsumer InsightsMarketing DesignPublic Speaking

Featured Case Study · Levy Restaurants

The Future of Loyalty at Jake Melnick's

ROLE
Restaurant Group Marketing Intern

FOCUS
Research · Consumer insights · Competitive analysis · Loyalty strategy · Executive presentation

For my final project as the Restaurant Marketing Intern at Levy, I was tasked with developing a new loyalty strategy for Jake Melnick's Corner Tap as the restaurant prepared to transition to Toast. I researched consumer loyalty trends and competitors, interviewed leaders across marketing, operations, and digital technology, and used those insights to develop a program focused on increasing sign-ups, repeat visits, and long-term engagement.

VIEW FULL PRESENTATION ↗

ResearchIndustry trends, guest behavior, competitors and Toast capabilities.

ListenInterviews across marketing, restaurant operations, and digital technology.

BuildA tiered program combining personalization, experiences, and gamification.

The idea

A three-tier program, Rookie, All-Star and Hall of Fame, that combines practical rewards with recognition, access, and experiences, giving guests more reasons to return than a standard discount program.

What it included

The concept included birthday and milestone rewards, priority reservations, member-only events, time-based offers, visit streaks, surprise rewards, referrals, and a dedicated online Loyalty Hub.

Social Media & Content Creation

Four brands, four different voices.

At Levy, I created and managed content across Paddlefish, Terralina Crafted Italian, RR Events and select Jake Melnick's projects. Each brand had its own audience and personality, so I learned quickly that strong content isn't about applying one style everywhere. It starts with understanding what makes each brand distinct and creating from there.

Promotional Flyers & Social Graphics I designed each graphic and selected the photography from Levy's existing asset library. Both pieces were published on the Instagram pages of the restaurants they were created for, so the work was designed with each brand's real social audience in mind.

National Hot Dog Day

For National Hot Dog Day, I co-wrote the concept, directed the shoot, captured the content, and edited the final video for Levy's Instagram and LinkedIn.

After it went live, the video gained attention across Levy. Executives messaged our team about it, and employees approached us to compliment the work.

Co-writingDirectionContent CaptureEditing

Video Content

From idea to final cut.

I managed the full production process for each of these reels, from filming through final editing. While the subject matter varied, I approached each one with the same goal: capture the strongest moments and create content that felt natural to the brand and its audience.

RR Events

Created to introduce RR Events after the event space was rebranded and help establish the look and feel of its new social account.

Jake Melnick’s World Cup Campaign

Created around the World Cup to promote Jake Melnick's limited-time beer bucket and wings offer. I shot and edited the reel to connect a timely sports moment with an offer that made sense for Jake's audience.

Interior Design

I filmed and edited this reel to showcase a greenhouse and outdoor living project by Ascot and Ivy Interiors, focusing on the details and spaces that best captured the finished design.

Marketing Design

Designed for the real guest experience.

I designed each of these menus for real restaurant use, and the final pieces were put into guests' hands. That made the work especially rewarding: every design had to look good, communicate clearly and function in an actual dining environment.

River Roast cocktail menu — **River Roast Events**
Cocktail menu · Restaurant implementation

Parkside Market Pride menu — **Parkside Market**
Pride campaign menu · Restaurant implementation

Vista Magic Key menu — **Vista at Parkside Market**
Magic Key specials menu · Restaurant implementation

Campus Marketing

Wake Forest Italian Club

As Marketing Director for Wake Forest's Italian Club, I create promotional materials for events throughout the year. It's a smaller-scale setting where I can experiment with color and personality while still making sure every design is clear, inviting and easy to understand.

Bingo Night flyer — **Bingo Night**
Event promotion

Aperitivo Game Night flyer — **Aperitivo Game Night**
Event promotion

Festa di Natale flyer — **Festa di Natale**
Event promotion

Let's Connect

Thank you for taking the time to explore my work.

I'm currently exploring Summer 2027 marketing opportunities where I can keep learning, contribute creatively and work with people who care about building strong brands.

ZICHSR24@WFU.EDU LINKEDIN DOWNLOAD RÉSUMÉ